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2

Text a typography.

Learn how to write text that not only informs, but also makes a good impact and is easy to read.

Academy lesson 2 text

Headings, subheadings & paragraphs

Short and to-the-point headlines grab attention — helping your visitors find exactly the information they're looking for. This will make your pages clearer.

Add a heading, subtitle or paragraph with the plus button.

TIP

Use headings and paragraphs of similar length within a single section — visually balanced content is easier to read.

Text alignment & layout

Left-aligned text is easier to read because the beginning of each line is in the same place.

Center alignment is best for short titles only.

Text that has the same alignment appears as a whole.

Use left alignment for longer blocks
Align the elements equally

You can limit the width of the text by dragging the handle.

Text color

Decide which one colors you want to use (ideally a ratio of 60:30:10).

Color

Text style

font type
line spacing
size
spacing
weight
color

Decoration

Highlighting only works when everything is not highlighted.

TIP

People prefer to read short paragraphs.

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